Design Portfolio

Futures Fins:

I currently am a designer and marketing specialist at a surfboard fin company, Futures Fins where I regularly create artwork and graphics for our line of surf fins and collaborate with professional surfers and surfboard shapers on the design of their signature fins with Futures (examples below).
Below are three of my favorite fins I designed: the Christenson 5-Fin (in collaboration with surfboard shaper Chris Christenson), and the Coco Twin+1 and Coco Keel (in collaboration with professional surfer Coco Ho).

Above from left to right: Christenson 5-Fin shown in-board as a quad; Christenson 5-Fin showing the side fin, quad rear, and center fin; Christenson 5-Fin shown in-board as a thruster.

Above from left to right: Coco Twin+1; Coco Keel.

Additionally, I manage production and design for all marketing email campaigns, website design and updates, all sales materials including both printed and digital catalogs, product sheets, fliers, and surf shop window graphics and utilize Asana to manage these projects.
I assist with social media campaigns (view Futures’ Instagram here).
Futures’ website can be viewed here where you can view my website designs and product photography. Occasionally, I assist in lifestyle photo shoots which are often on location at Huntington Beach.

Ra Yoga:

Created emails, business cards, social media posts, advertisements, and other marketing material.
HTML/CSS coding skills used in the creation of Ra Yoga’s marketing email templates on Mailchimp.
Brand development, marketing, and HTML/CSS coding skills used in assisting the development of Ra Yoga’s new website on WordPress with the integration of the Mind Body Online student signup system: view Ra Yoga’s website here.

Sensui New Beauty:

Created marketing emails (example below), outdoor banners (example below), social media posts, and other marketing collateral.
Brand development, marketing, and web design skills used in the concept and design of Sensui’s new website.
Taught weekly in-person yoga classes at Sensui before the COVID pandemic. During COVID, taught classes virtually on Instagram Live and YouTube. Classes included vinyasa, yogalates, and yin yoga. Resumed teaching in-person yoga June 2021.

Above from left to right: Outdoor Banner: Spa Members Receive Free Yoga; Email: New Yoga Class Time.

Auto Restorer Magazine:

I worked as the Art Director for Auto Restorer magazine where I created all covers, layouts and designs, published monthly.
I began contributing photography and writing shortly after becoming Art Director and eventually became a contributing writer, photographer, and designer for my own column in Auto Restorer called “Car Spotting with Traci” which was published monthly.
Below are my favorite covers I designed including a cover that I photographed: Dad’s 1984 Jeep CJ7.

Below are a couple excerpts from my column in Auto Restorer, “Car Spotting with Traci.” I designed the layout and photographed for my column, as well as conducted interviews. I also designed the logo for my column.
Also below is an excerpt from an article I designed (not for my column) featuring a 50th Birthday article for Camaro.

435 Magazine:

I worked as the Art Director for 435 Magazine, (later rebranded to Kansas City Magazine) where I created all covers and layouts (examples below), as well as managed the Art Department’s team members including graphic and advertisement designers, interns, illustrators and photographers.
Photographed and styled photoshoots for articles and stories, both print and digital.
Below are a few of my favorite covers that I created for 435 including a special foldout cover for our brunch issue.

Catster Magazine:

I worked on other magazines at Lumina Media including Catster, Dogster, Horse Illustrated, Young Rider, Reptiles, Hobby Farms and more. I helped with layout design, photoshoots and advertisements.
Below is one of my favorite Catster covers which I was on the design team for and a layout design I completed for a cat breed feature in the magazine.